Showing posts with label David McMahon. Show all posts
Showing posts with label David McMahon. Show all posts

Thursday, 16 August 2007

YesBut I’m all alone.


David MacMahon suggested the caption -

"Landlord to tardy tenant: `You're behind on your Wren cheques again’'

for YesBut’s Image on 23rd June 2007.

The photograph suggest the following story to me: -

By all recognised measures she was successful. Governments sought her advice. Multinational Companies invited her to become a non-executive member of their board of directors. She was the first woman to become the Chief Executive of a multinational oil company. Yet as she looked down on the City from her penthouse apartment inwardly she felt a failure.

She was too old now to become a mother, even if she had a partner, which she did not. She realised that while she commanded respect, there wasn’t a single person in the whole world who loved, even cared for her as herself. They merely respected the posts and positions she held. Her father had died when she was seventeen, she thought he might have loved her, but he was an aloof person who never showed his emotions. Her mother had died three years ago; she had been proud of her success, but when they met, it felt like meeting an acquaintance on a train. She truly regretted, she had been an only child, if only she had a young brother to love or an older sister to confide in. But she was alone, all alone.

She walked to the window clutching a cut glass tumbler half full of whisky in her hand. She had noticed over the last year, she was more and more seeking solace in a glass of whisky. The sound of the tinkling ice was reassuring. She looked down at the ants scurrying across the bridge on their way home. Home to what? Would there be a wife, husband or lover waiting for them? Would they quietly climb the stairs and peep through the half open door at their children sleeping? Or like her would they be returning to a lonely box, with the only comfort found going to the fridge getting the ingredients of a snack and a drink. Out there beyond the double glazed window was life, inside there was deathly ear shattering silence. She walked over to the TV and switched it on, not caring what channel it was tuned to, she just wanted the presence of another person in the room, even if it was only an electronic image on a plasma screen.

Returning to the window she saw the train leaving the station, on its way to suburbia and normality. She shuddered at the thought of normality: 2.4 children, a mortgage, sex on Sunday mornings, car in the drive, clean sparkling kitchen and bathroom. She knew she didn’t want, never had wanted normality. What did she want? She wanted people to see her as a person who wanted affection; who wanted people to talk to her as a person and not as a Chief Executive.

What was it all about? Not the money, she scoffed she didn’t even take a holiday - there was nobody to go with, she didn’t want to be pitied as a lonely spinster. Was it for the prestige? How many of those ants crossing the bridge would recognise her? Probably none. The power? Yes, it was nice to make decisions which would have long term consequences. But is that what life is all about? How you earned your livelihood! She was frightened. She realised there was only one way to step off the tread mill - to empty the Aspirin tablets into her whisky, sit in her favourite armchair drink the contents of the tumbler and wait for oblivion.

Friday, 8 June 2007

YesBut its a new world

About a month ago I started posting a new blog YesBut’s Images. Why did I start a new blog? Mainly as the result of David McMahon, who posts authorblog, suggesting I should show more of my photographs. But I could have done that on this blog. By starting a new blog, I could post a selection of photos independent of the content of this blog. But the driving reason for starting the blog was, because I had to! Just like mountaineers need to climb Everest, so too I have a creative desire that I must satisfy - I know, I confess, unashamed egotism!!!

About a year ago I bought a very cheap digital camera. Which I carry about everywhere I go. My life has changed since acquiring it. I no longer go for walks, shop or go to meetings. It’s not that I’ve stopped going out, the opposite I go out more, but now going shopping is a secondary activity, I am primarily looking for things to photograph - much to Mrs YesBut’s annoyance.

There she is walking down the street talking to me, but I’ve stopped 200 metres behind to take a photo of a reflection in a window. She doesn’t stop, and I have to trot to catch up, I get a scowl as a reward. I hear mutterings about toys for small boys. “Yes dear“.

Looking through a 3x4cm LCD camera screen, has changed my perspective of the world. It’s true, when you really get into looking, as opposed to just seeing, things around you, everything changes. Colours become more vivid. Shop widows reflect a distorted world. Paving stones form patterns. There are straight lines, angles, curves, shapes, solids, translucent reflections, so much more to see that previously went unnoticed. So much I never noticed before. "That’s beautiful". "Look how the light strikes the water". It’s a new world.

How things have changed with the development of computers and digital cameras. Before, people had cameras, photographs taken, films processed and photos put in albums or left forgotten in draws. Taking a photograph is now only the start of the creative process. Photo editing programs allow pictures to be cropped, colours changed, images distorted. Now every photograph taken has the potential of being a good picture, irrespective if it is out of focus, or whether the camera was held at an angle. More mumbles from Mrs YesBut about spending too much time in front of my computer. “Yes dear“.

Enough typing lets create an image.


Click here to see image of the day.

Saturday, 26 May 2007

Growing and nourishing blog traffic.

Yesterday I identified three key factors to be borne in mind when considered the content of your blog:

  • Know your likely and your target readership
  • Know what image of yourself you want to project
  • Know your subject and tailor it to suite your targeted readership.

Once you have decided on the subject you want to blog about, even if it is a specialist subject, try to broaden the coverage to make it interesting to Europeans and Americans alike. Present yourself in an appropriate persona for the subject covered.

Now as promised the most important factor to consider - the hook.

Your blog must have a hook, to encourage readers to make repeat visits. It doesn’t matter how good the blog might be, it will not grow a readership without a hook.

It’s like trying to fill a bucket, with a hole in, with water using a cup. Even if it’s a gold cup it will not fill the bucket.

Once someone has visited your blog, you have to, not only get them to bookmark your blog, but give them something that will make them want to pay return visits. How can this be done?

When you are reading a novel, and you are about to get to the end of a chapter, you might decide to finish the chapter then put down the book and do something else. A good author writes into the last paragraph a hook which makes you want to keep on reading the next chapter.

If your blog is about your family, you must make the reader interested in each member and care about them. Don’t build a wall at the end of the blog. Leave a half open door, tantalisingly showing what might happen next, encourage the reader to return. All the better if you can start a dialogue using the comment facilities. If a reader makes an interesting point, then try to use that, (giving due credit to the reader), in your next entry.

If you are blogging on a specialist subject, provide relevant, accurate and up-to-date information. Make your blog a reference resource for your readers.

David McMahon has devised a novel hook for his blog, with his Aussiejourno’s Weekly Blog Awards, it encourages bloggers to visit the blog to see if their blog is ranked in the top 50.

The above and yesterday’s blog entry was provided in the hope it will assist dedicated bloggers increase traffic to their blog. But remember most bloggers blog to satisfy their creative urge. Enjoy the blogging process and let the number of hits be of secondary importance.

At this point I could gently slip in a hook, and say there is one guaranteed way of ensuring having a high hit rate to your blog. But I’m sure as a serious blogger you wouldn’t be interested in adopting the tactic.

Good luck with your blog - enjoy.

Click here to see YesBut’s Image of the day.

Thursday, 24 May 2007

YesBut’s think-tank strikes gold

Last week David McMahon in his blog answered the question asked by Owatalk “Could you please tell me how to increase traffic to my blog?”.

David started his reply with “Mate, they'll be giving out Nobel Prizes (and marketing awards) to the person who cracks the one-step method of getting 100 hits a day.” He then went on to provide some useful tips.

Since reading the blog I’ve had members of YesBut’s public relations department think-tank team work on the question day and night. I am not one to readily give praise, but on this occasion I have to admit they have done a brilliant job of analysing all the factors and coming up with some inspired suggestions.

I must apologies, but unfortunately due to time constraints their solution cannot be posted today. However I promise “methods to increase traffic to your blog” will be posted tomorrow.

So bookmark this page and return tomorrow,